{"id":5569,"date":"2014-02-14T14:36:20","date_gmt":"2014-02-14T13:36:20","guid":{"rendered":"http:\/\/www.camaeleon.org\/?p=5569"},"modified":"2020-12-23T18:24:06","modified_gmt":"2020-12-23T17:24:06","slug":"la-publicite-comment-faire-acheter","status":"publish","type":"post","link":"https:\/\/www.camaeleon.org\/en\/2014\/02\/14\/la-publicite-comment-faire-acheter\/","title":{"rendered":"La publicit\u00e9 – comment nous fait-elle acheter?"},"content":{"rendered":"

\"Kinder<\/a>
Kinder Pingui (photographie: A. Kniesel)<\/figcaption><\/figure><\/p>\n

Elle sert \u00e0 nous faire acheter, le plus souvent sans m\u00eame qu’on s’en rende compte. Est-ce que c’est parce qu’on est tous des idiots? Ce n’est pas si simple! Il y a quelques trucs que ces m\u00e9chants “interrompeurs-de-films” utilisent:<\/p>\n

Truc 1: le bon moment<\/em> : On est entrain de regarder sa s\u00e9rie pr\u00e9fer\u00e9e, on est de bonne humeur, et puis: publicit\u00e9 pour…un savon. Quand on verra dans un magasin ce savon, on pensera \u00e0 notre s\u00e9rie et on pensera donc: savon = bonne humeur, t\u00e9l\u00e9 et chips. Ca vient automatiquement, on n’y peut rien.<\/p>\n

Truc 2: les bonnes personnes <\/em>: Si un grand-p\u00e8re regarde une publicit\u00e9 pour du mascara, il ne va pas l’acheter, \u00e9videmment. Si une jeune femme la regarde, par contre, il y a plus de chances. Donc, il faut mettre la pub au bon endroit: celui o\u00f9 les bonnes personnes regardent (on les d\u00e9signent comme la “cible” vis\u00e9e par les publicitaires). Par exemple: pour l’\u00e9mission Germany’s next topmodel<\/em>, regard\u00e9e par beaucoup de femmes, il y aura des publicit\u00e9s pour des rouges \u00e0 l\u00e8vres. Pour un reportage sur la guerre, en avant la mousse \u00e0 raser! Et pour un film des studios Disney (les parents regardent avec leur enfants), c’est le bon moment de vanter les ordinateurs pour enfants.<\/p>\n

Truc 3: les personnes<\/em> : Les personnes qui pr\u00e9sente quelquechose sont TOUJOURS belles. Vous n’allez jamais voir quelqu’un de gros ou de laid. C’ est pour vous donner envie de leur ressembler. C’est aussi pour \u00e7a que les publicitaires prennent parfois des personnes c\u00e9l\u00e8bres.<\/p>\n

Truc 4: l’ambiance, la musique<\/em> : Les gens sont toujours heureux gr\u00e2ce au produit que leur vante la publicit\u00e9: pensez aux grands sourires des acteurs qui jouent dans la publicit\u00e9 pour Nutella ou pour McDonald. Mais il y a beaucoup d’exemples. Et si vous \u00e9coutez bien, vous allez vous rendre compte que il a presque toujours de la musique qui plait aux ”victimes” des spots publicitaires.<\/p>\n

Truc 5: le monde parfait<\/em>: En fait, c’est vraiment \u00e7a, la publicit\u00e9 nous montre comme on pourrait vivre bien, juste en achetant une voiture, une assurance ou une boisson, et comme c’est facile : il faut juste acheter un Kinder Pingui, et vos enfants vous sauteront au cou, et votre mari aura m\u00eame accroch\u00e9 la lessive! Et en plus, on nous assure que c’est bon pour la sant\u00e9 (presque 9gr. de graisse et 10 de sucre, contre 5,5 gr. de lait)… si vous connaissez la publicit\u00e9 en question, bien s\u00fbr, sinon ce n’est que une barre de chocolat avec une mousse blanche bizarre dedans.<\/p>\n

Donc: Avant d’acheter, r\u00e9fl\u00e9chissez si vous voulez vraiment le produit, et oubliez la publicit\u00e9.<\/p>","protected":false},"excerpt":{"rendered":"

Elle sert \u00e0 nous faire acheter, le plus souvent sans m\u00eame qu’on s’en rende compte. Est-ce que c’est parce qu’on est tous des idiots? Ce<\/p>\n","protected":false},"author":69,"featured_media":5807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[8,6],"tags":[357,1469],"coauthors":[783],"class_list":["post-5569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","category-vie","tag-publicite","tag-werbung-fernsehen"],"yoast_head":"\nLa publicit\u00e9 - comment nous fait-elle acheter? - Cam\u00e4l\u00e9on<\/title>\n<meta name=\"description\" content=\"Elle sert \u00e0 nous faire acheter, le plus souvent sans m\u00eame qu'on s'en rende compte. Est-ce que c'est parce qu'on est tous des idiots? 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